An estimated 98 per cent of SMS messages are read upon receipt, with 83 per cent read
within three minutes,
making it a valuable medium for marketing messages. Unlike emails, which are often
SMS messages reach the customer directly and while on the go, enticing them to read
and take action.
Despite the many benefits of text marketing for small business, a recent Hipcricket
survey found that
80 per cent of those surveyed had never received a marketing message via SMS.
Additionally, 57 per cent
said they'd be interested in receiving marketing messages if they were offered.
Another major use for SMS is reminders. If your business keeps an appointment book,
you know only too well
how often customers simply forget about appointments, resulting in no-shows and lost
income for you.
Sending an SMS when an appointment is made as a confirmation ensures that your
customers have the
details recorded correctly, and sending a reminder the day before the appointment
the chance that your customers will show up or call to reschedule.
Little Red Turtle specialises in using SMS messages to bring businesses in closer
with their customers. We are not just "yet another" SMS campaign provider —
in fact, we don’t do SMS campaigns at all.
Our systems enable small businesses to tap into the power of SMS communications.
We offer a range of solutions, including the SMS Ninja service which allows
businesses the ability to send messages from their computer to one or many
contacts that they already have in their existing databases.
For a completely managed solution, you might be interested in the
Customers on Demand
system. Customers sign up for offers from your business using their mobile, and
the Customers on Demand system handles managing the list for you, including
handling unsubscribe requests and ensuring SPAM Act compliance, all with no effort
on your part.